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Disclosure - Leases - Future minimum payments under our operating lease (Details) - calc2 link:presentationLink link:calculationLink link:definitionLink 40601 - Disclosure - INTANGIBLE ASSETS - Intangible assets (Details) link:presentationLink link:calculationLink link:definitionLink 40701 - Disclosure - NOTES PAYABLE AND OTHER LIABILITIES - Long-term debt (Details) link:presentationLink link:calculationLink link:definitionLink 40703 - Disclosure - NOTES PAYABLE AND OTHER LIABILITIES - Accrued expenses (Details) link:presentationLink link:calculationLink link:definitionLink 40801 - Disclosure - INCOME TAXES - Components of Income Tax Provision (Details) link:presentationLink link:calculationLink link:definitionLink 40802 - Disclosure - INCOME TAXES - Summary of Significant Components of Net Deferred Tax Assets (Details) link:presentationLink link:calculationLink link:definitionLink 40803 - Disclosure - INCOME TAXES - Reconciliation of Statutory Federal Income Tax Rate to Effective Rate Reported in Financial Statements (Details) link:presentationLink link:calculationLink link:definitionLink 40902 - Disclosure - COMMITMENTS AND CONTINGENCIES - Future Minimum Royalty and Advertising Payments (Details) link:presentationLink link:calculationLink link:definitionLink 00300 - Statement - CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY link:presentationLink link:calculationLink link:definitionLink 30603 - Disclosure - INTANGIBLE ASSETS (Tables) link:presentationLink link:calculationLink link:definitionLink 40102 - Disclosure - SIGNIFICANT ACCOUNTING POLICIES - Textuals (Details) link:presentationLink link:calculationLink link:definitionLink 40103 - Disclosure - SIGNIFICANT ACCOUNTING POLICIES - Carrying Values and the Estimated Fair Values of Debt Instruments (Details) link:presentationLink link:calculationLink link:definitionLink 40104 - Disclosure - SIGNIFICANT ACCOUNTING POLICIES - Effects of Recently Adopted and Issued Accounting Pronouncements (Details) link:presentationLink link:calculationLink link:definitionLink 40203 - Disclosure - REVENUE RECOGNITION - Textuals (Details) link:presentationLink link:calculationLink link:definitionLink 40301 - Disclosure - INVENTORIES - Textuals (Details) link:presentationLink link:calculationLink link:definitionLink 40402 - Disclosure - PROPERTY AND EQUIPMENT - Textuals (Details) link:presentationLink link:calculationLink link:definitionLink 40501 - Disclosure - LEASES (Details) link:presentationLink link:calculationLink link:definitionLink 40503 - Disclosure - LEASES - Lease cost (Details) link:presentationLink link:calculationLink link:definitionLink 40603 - Disclosure - INTANGIBLE ASSETS - Change in Goodwill (Details) link:presentationLink link:calculationLink link:definitionLink 40604 - Disclosure - INTANGIBLE ASSETS - Textuals (Details) link:presentationLink link:calculationLink link:definitionLink 40702 - Disclosure - NOTES PAYABLE AND OTHER LIABILITIES - Future Debt Maturities (Detail) link:presentationLink link:calculationLink link:definitionLink 40704 - Disclosure - NOTES PAYABLE AND OTHER LIABILITIES - Textuals (Details) link:presentationLink link:calculationLink link:definitionLink 40805 - Disclosure - INCOME TAXES - Textuals (Details) link:presentationLink link:calculationLink link:definitionLink 40901 - Disclosure - COMMITMENTS AND CONTINGENCIES - Future Minimum Rental Payments for Operating Leases Having Non-Cancelable Lease Periods in Excess of One Year (Details) link:presentationLink link:calculationLink link:definitionLink 40903 - Disclosure - COMMITMENTS AND CONTINGENCIES - Textuals (Details) link:presentationLink link:calculationLink link:definitionLink 41001 - Disclosure - STOCKHOLDERS' EQUITY - Restricted Stock (Details) link:presentationLink link:calculationLink link:definitionLink 41003 - Disclosure - STOCKHOLDERS' EQUITY - Summary of Information about Stock Options Outstanding (Details) link:presentationLink link:calculationLink link:definitionLink 41005 - Disclosure - STOCKHOLDERS' EQUITY - Textuals (Details) link:presentationLink link:calculationLink link:definitionLink 41101 - Disclosure - CONCENTRATION - Textuals (Details) link:presentationLink link:calculationLink link:definitionLink 41201 - Disclosure - EMPLOYEE BENEFIT PLANS - Textuals (Details) link:presentationLink link:calculationLink link:definitionLink 41301 - Disclosure - SEGMENTS - Information Regarding Reportable Segments (Details) link:presentationLink link:calculationLink link:definitionLink 41302 - Disclosure - SEGMENTS - Information of Total Assets for Company's Reportable Segments (Details) link:presentationLink link:calculationLink link:definitionLink 41303 - Disclosure - SEGMENTS - Method of Overhead Allocation (Details) link:presentationLink link:calculationLink link:definitionLink 41401 - Disclosure - EQUITY INVESTMENT - Textuals (Details) link:presentationLink link:calculationLink link:definitionLink 41501 - Disclosure - RELATED PARTY TRANSACTIONS - Textuals (Details) link:presentationLink link:calculationLink link:definitionLink 41602 - Disclosure - QUARTERLY FINANCIAL DATA (UNAUDITED) - Textuals (Details) link:presentationLink link:calculationLink link:definitionLink 41701 - Disclosure - SUBSEQUENT EVENTS (Details) link:presentationLink link:calculationLink link:definitionLink 41801 - Disclosure - SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS (Details) link:presentationLink link:calculationLink link:definitionLink 00090 - Document - Document and Entity Information link:presentationLink link:calculationLink link:definitionLink 00105 - Statement - CONSOLIDATED BALANCE SHEETS (Parentheticals) link:presentationLink link:calculationLink link:definitionLink 10101 - Disclosure - SIGNIFICANT ACCOUNTING POLICIES link:presentationLink link:calculationLink link:definitionLink 10201 - Disclosure - REVENUE RECOGNITION link:presentationLink link:calculationLink link:definitionLink 10301 - Disclosure - INVENTORIES link:presentationLink link:calculationLink link:definitionLink 10401 - Disclosure - PROPERTY AND EQUIPMENT link:presentationLink link:calculationLink link:definitionLink 10501 - Disclosure - LEASES link:presentationLink link:calculationLink link:definitionLink 10601 - Disclosure - INTANGIBLE ASSETS link:presentationLink link:calculationLink link:definitionLink 10701 - Disclosure - NOTES PAYABLE AND OTHER LIABILITIES link:presentationLink link:calculationLink link:definitionLink 10801 - Disclosure - INCOME TAXES link:presentationLink link:calculationLink link:definitionLink 10901 - Disclosure - COMMITMENTS AND CONTINGENCIES link:presentationLink link:calculationLink link:definitionLink 11001 - Disclosure - STOCKHOLDERS' EQUITY link:presentationLink link:calculationLink link:definitionLink 11101 - Disclosure - CONCENTRATION link:presentationLink link:calculationLink link:definitionLink 11201 - Disclosure - EMPLOYEE BENEFIT PLANS link:presentationLink link:calculationLink link:definitionLink 11301 - Disclosure - SEGMENTS link:presentationLink link:calculationLink link:definitionLink 11401 - Disclosure - EQUITY INVESTMENT link:presentationLink link:calculationLink link:definitionLink 11501 - Disclosure - RELATED PARTY TRANSACTIONS link:presentationLink link:calculationLink link:definitionLink 11601 - Disclosure - QUARTERLY FINANCIAL DATA (UNAUDITED) link:presentationLink link:calculationLink link:definitionLink 11701 - Disclosure - SUBSEQUENT EVENTS link:presentationLink link:calculationLink link:definitionLink 11801 - Disclosure - SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS link:presentationLink link:calculationLink link:definitionLink 20102 - Disclosure - SIGNIFICANT ACCOUNTING POLICIES (Policies) link:presentationLink link:calculationLink link:definitionLink 30103 - Disclosure - SIGNIFICANT ACCOUNTING POLICIES (Tables) link:presentationLink link:calculationLink link:definitionLink 30403 - Disclosure - PROPERTY AND EQUIPMENT (Tables) link:presentationLink link:calculationLink link:definitionLink 30503 - Disclosure - LEASES (Tables) link:presentationLink link:calculationLink link:definitionLink 30703 - Disclosure - NOTES PAYABLE AND OTHER LIABILITIES (Tables) link:presentationLink link:calculationLink link:definitionLink 30803 - Disclosure - INCOME TAXES (Tables) link:presentationLink link:calculationLink link:definitionLink 30903 - Disclosure - COMMITMENTS AND CONTINGENCIES (Tables) link:presentationLink link:calculationLink link:definitionLink 31003 - Disclosure - STOCKHOLDERS' EQUITY (Tables) link:presentationLink link:calculationLink link:definitionLink 31303 - Disclosure - SEGMENTS (Tables) link:presentationLink link:calculationLink link:definitionLink 31603 - Disclosure - QUARTERLY FINANCIAL DATA (UNAUDITED) (Tables) link:presentationLink link:calculationLink link:definitionLink 40505 - Disclosure - LEASES - Other information (Details) link:presentationLink link:calculationLink link:definitionLink 40602 - Disclosure - INTANGIBLE ASSETS - Estimated amortization expense (Details) link:presentationLink link:calculationLink link:definitionLink 40804 - Disclosure - INCOME TAXES - Reconciliation of the beginning and ending amounts of gross unrecognized tax benefits (Details) link:presentationLink link:calculationLink link:definitionLink 41002 - Disclosure - STOCKHOLDERS' EQUITY - Information Regarding All Stock Options (Details) link:presentationLink link:calculationLink link:definitionLink 41304 - Disclosure - SEGMENTS - Textuals (Details) link:presentationLink link:calculationLink link:definitionLink 41601 - Disclosure - QUARTERLY FINANCIAL DATA (UNAUDITED) (Details) link:presentationLink link:calculationLink link:definitionLink